IP at Work
These stories offer insights into how IP is being used by entrepreneurs, inventors and creators around the world, every day to add value to their products, support business growth, create employment and promote economic development.

These stories offer insights into how IP is being used by entrepreneurs, inventors and creators around the world, every day to add value to their products, support business growth, create employment and promote economic development.
Find out how Japanese robotics company, Ory Lab Inc., is tackling loneliness resulting from physical and cognitive disability through alter-ego robots.
Healthbotics Limited, a healthcare startup in Nigeria, is developing game-changing AI-driven solutions to improve healthcare in Africa.
Pioneering bone conduction technology developed by Shenzhen Shotz offers users a new listening experience. Find out how the company’s commitment to innovation and its robust IP strategy are enabling it to thrive.
Inventor David Martínez Martín is at the forefront of cell investigation and is working to build collaborative innovation ecosystems to advance applied sciences.
Find out how Young Saudi designer, Noura Al-Omair, is adding a contemporary feel to traditional Al Sadu weaving.
Find out how South African researcher Amir Patel’s fascination with cheetahs triggered an innovation journey that has led to a number of innovations in robotics, and machine learning (artificial intelligence) and more affordable and accessible biomechanical devices for orthopedics and neurological disease that require rehabilitation with a 3D force plate.
Digital influencers, or virtual humans, are the latest trend in social media marketing. Find out how the avant-garde Japanese start-up Aww Inc. is changing behaviors and powering tomorrow’s brands with its newly minted virtual humans.
Find out how David Aguilar Amphoux’s passion for LEGO led him to self-build his own prosthetic arm using LEGO® bricks, a world first.
Find out how Muraki Kazumi came to invent the world’s smallest interactive carbon capture device. It can absorb up to six liters of CO2 in one hour at the press of a button.
Omani teenager’s biodegradable plastic offers an interesting alternative to single-use plastics.
Award-winning invention creates an opportunity for everyone to tackle food waste.
Modern Ilonnga, a thriving social enterprise in Iloilo in the Philippines, is glamming up the traditional Filipino handicraft industry and putting a spotlight on the region’s high-quality, creative, culturally enriched and locally grown products.
On a cool afternoon in late January 2019, four women rowed into Nelson’s Dockyard English Harbour and Antigua as history-makers. On that day, Team Antigua Island Girls became the first all-female Caribbean team to complete the grueling Talisker Whiskey Atlantic Challenge and the first all-black team to row across the Atlantic. Read on to find out what role IP played in enabling this epic journey.
Every day millions of patients around the world suffer pain and discomfort from pressure ulcers. Using high-quality local materials, the Thai SME, NF Health Care, founded by Professor Nalinee Kovitwanawong, is producing a range of affordable pressure ulcer-prevention devices to support patient recovering and alleviate healthcare burdens.
Recognizing the pressing need to tackle environmental pollution from rubber and plastic waste, Rizayev Eldar Guseynovich, a young Turkmen entrepreneur, is developing new ways to transform garbage into a a range of economically useful products.
Before special sports prostheses came along, winter paralympic athletes found it difficult to put in their very best performances on the slopes. Innovative prosthetics, such as ProCarve are a game-changer for athletes, such as those going for gold at the 2022 Paralympic Games in Beijing.
Find out how Indonesian entrepreneur Ekasari Iriana is building the Sila brand of tea and transforming a locally made product from a common commodity into an asset of value.
Saar Safra, CEO of Israeli start-up Beewise, is on a mission to save bees and at scale using artificial intelligence (AI), computer vision and robotics. Find out how his company’s high-tech solution is helping to save the world’s bees.
With the Beijing 2022 Olympic Winter Games now well underway, most people will be wondering who is going to win the next gold medal. Discover the role that IP plays in safeguarding the unique character of this top-tier sporting event.
Dr. Fatima Zahra Beraich, CEO of Biodôme du Maroc, is helping local farmers to reduce energy consumption by implementing biogas technology. Discover the first company in Morocco specializing in recovering organic waste through natural treatment and environmentally friendly processes.
Through the lens of a series of everyday objects that embody IP, the authors of this exciting book, discuss how they went about conveying to everyday readers and specialists alike, just why IP matters so much and why it is so interesting.
In their student days, Ahmad Al-Zaini and Mosab Al-Othmani hatched the idea to create their smart cloud-based software for restaurant managers. Find out how Foodics’ real-time solution is digitalizing the service industry in Saudi Arabia.
Colombian-based Bioestibas, the first ecological pallet plant in Latin America, has found an ingenious way to transform the agricultural waste (hydrangea stems) produced by the country’s flower growers into high-performance eco-pallets.
In late summer 2021, athletes with disabilities from around the world competed at the Tokyo 2020 Paralympic Games. Maja Hoock, Manager of Corporate Communications Research and Development (R&D) at the leading German prosthetics company, Ottobock, explains how IP-protected sports prostheses help athletes make the most of their abilities.
Every year, the South African pulping industry produces millions of tonnes of lignin, a waste wood component, which researchers from Stellenbosch University are converting into a new feedstock for the chemical industry.
Graphenel JSC, based in Ho Chi Minh City, is a technology company with a novel approach to graphene production. Jane Phung, the company’s international business development manager, discusses the role IP plays in supporting Graphenel’s ambition to become a leading supplier of graphene-based materials.
Charlton Hill, Co-founder and Head of Innovation at Uncanny Valley, a Sydney-based progressive music technology company discusses the company’s ambitions to speed-up, democratize and re-shape music production through the use of artificial intelligence.
As ruminants, cows produce methane, which traps significantly higher levels of heat than carbon dioxide. Find out how Mootral's innovative natural feed supplement is reducing greenhouse gas emissions from cows, which is critical in building a greener future.
Did you grow up with “Monica’s Friends”? Founded over 60 years ago, Mauricio de Sousa Productions has become one of Brazil’s most successful comic book and animation publishers. What role has IP played in this success?
Soil degradation, inadequate sanitation and air pollution are interconnected issues that Tusk Engineers are fixing through the development and deployment of bio-latrines that are improving living standards in rural areas in Uganda.
Find out how Vigormin, a white powder comprising several organo-minerals is improving wastewater treatment in the Philippines.
Find out how Wakan Tech, an Omani start-up is transforming date production with artificial intelligence, robotics and drones making it a more cost-effective and attractive activity for new generations of date farmers.
When we think about sources of water, fog is perhaps not the first thing that springs to mind. But a pioneering new water technology called the CloudFisher® offers communities facing severe water shortages in arid and foggy coastal or mountainous regions an affordable and sustainable source of clean water.
Rory Cooper, a Paralympian and a serial inventor, is committed to improving the quality of life and participation of people with disabilities through engineering and technology. Find out about his pioneering work and how IP helps ensure his inventions reach the market and help people.
Banana production is extremely important to Costa Rica’s economy, one of the world’s top banana-exporting nations. In 2011, the Banano de Costa Rica became the country’s first registered geographical indication (GI), which reflects the distinctive quality of the fruit and producers’ strong commitment to social and environmental sustainability.
President of the International Publishers’ Association, Sheika Bodour bint Sultan Al Qasimi discusses the challenges confronting publishers in the post-COVID era.
JSC Laser Systems benefits from a new program to boost the development of knowledge-intensive industries in the Russian Federation.
For Professor Oded Shoseyov, a pioneering materials engineer, serial inventor and entrepreneur, nature is a source of inspiration. He discusses some of his most significant inventions and how IP rights help ensure they are widely accessible to society.
Gyula Sebő founder and CEO of Julius K-9®, a leading canine accessories brand, who has dedicated his professional life to pet welfare innovations, explains why it is so important for companies like his to have a carefully crafted IP strategy in place from day one.